📖 About Agadir

Agadir is Morocco's premier coastal resort and the largest seaside destination in the country. For the first half of 2025, Morocco welcomed 8.9 million visitors (up 19% from 2024), with Agadir capturing about 25% of tourist nights—second only to Marrakech.

The city features a beautiful crescent bay of golden sand stretching 10km, sheltered from the Atlantic winds that sweep over the ocean. The mild winter climate (January average midday temperature 20.5°C/69°F) has made it a major "winter sun" destination for northern Europeans.

Europeans flock to Agadir in droves, with France sending 1.5 million visitors to Morocco in 2023, followed by Spain (587,000), the UK (482,000), Italy (240,000), and Germany (120,000). Morocco is aiming for 26 million tourists by 2030, especially with the 2030 FIFA World Cup approaching.

🏛️ Top Attractions

💼 Economy & Culture

Tourism dominates Agadir's economy, supported by excellent all-inclusive 4 and 5-star hotels along the beachfront. Since 2010, the city has been well served by low-cost flights and a motorway connection to Tangier. The fishing industry also remains important, with Agadir housing one of Morocco's largest fishing ports.

Despite its modern resort character, Agadir retains Moroccan cultural traditions. The city serves as the gateway to the Souss-Massa region, known for Berber heritage and argan oil production. Local cuisine features fresh seafood, tagines, and the famous Moroccan mint tea. The relaxed atmosphere blends Moroccan hospitality with international resort culture.

📜 History

The original Agadir was destroyed by a devastating earthquake on February 29, 1960, killing approximately 15,000 people and leveling most of the city. The disaster prompted a complete reconstruction with mandatory seismic building standards.

The rebuilt Agadir emerged as a modern, purpose-built resort city, distinct from Morocco's historic medinas. While lacking ancient architecture, the city offers contemporary amenities, wide boulevards, and well-planned infrastructure. Today, Agadir stands as a testament to Morocco's resilience and its vision for modern tourism development.